Marriott Vacations Worldwide
New business venture, “Traversa,” a digital travel membership
Partnership: Marriott Vacations Worldwide (MVW) + Deloitte Digital
Role: Product concepting, feature mapping, UX writing, UX design
Scenario: MVW’s core business model, timeshares, is a declining market. MVW brought in Deloitte Digital to explore new venture opportunities for non-core growth. After converging on 3 winning concepts, Deloitte was re-hired to design the winning concept from Phase 1, “Traversa,” a luxury travel membership that unlocks revenue from unused inventory.
Goals: Create name, branding, & full UI design of platform to fully realize the concept and get green light for implementation
Find a Destination
Search by location/dates/rooms/etc. vs flexible stay, explore destinations, see amenities and rooms
Manage Membership
Compare membership tiers, see benefits, understand membership currency, and switch tiers
Membership Sign Up
Create account, set up monthly billing, set travel preferences, and understand tier.