JP Morgan Chase App
New product features to accelerate WNBA app growth
Partnership: WNBA Product + Deloitte Digital
Role: Product Strategy, UX Writing, Development & Deployment Oversight (10-person team)
Scenario: The WNBA experienced a surge in popularity in 2024, but the app experience was not equipped to meet rising fan expectations. Deloitte Digital was brought in during the off season to rapidly ship new app features ahead of the upcoming season.
Goals: Increase League Pass subscriptions, improve in-app streaming capabilities, enable personalization, increase app store rating
“Tour the app” (Concept, design, & ship)
In-app guided tour highlighting key new features
“Ask the Queen” (Concept & design)
AI-powered chat bot that users can ask about player statistics, game scheduled, and league news.
New Onboarding Experience (Concept, design, & ship)
Simplified, modern app onboarding experience where users to enable personalization and subscription growth
Games & Watch (Concept, design, & ship)
Live scores, games schedule, watch live on ESPN, box scores, play-by-play, etc.